About

Hi, I’m John Watson, founder of RIF Marketing.

RIF Marketing was started to help local service businesses get more customers through paid advertising — without confusing marketing talk or empty promises.

A lot of great local businesses work hard but struggle to get consistent leads. They rely on word of mouth, referrals, or marketing that doesn’t actually bring in phone calls or bookings. I saw this problem over and over, and that’s why RIF Marketing exists.

We focus on one thing: running Facebook and Instagram ads that are built to bring real leads, phone calls, and booked customers — not likes, followers, or vanity metrics.